World Health Organization, Regional office for the Eastern Mediterranean.
Raise awareness of the health risks associated with tobacco use and the specific challenges of the Eastern Mediterranean Region, highlighting the negative impact of local tobacco consumption to spur a behavioural change in the target audience.
How we helped:
We designed an effective awareness campaign on the risk of tobacco use, based on an animated infographic video. We structured the video animation in four sections. Each section contains a memorable and action-oriented message. For the message to better resonate with local cultures, key concepts have been visualised with images that are culturally relevant so that local audiences can identify with the message. The video has been done in three languages: English, French and Arabic.