World Blood Donor Day 2017

Our client

Word Health Organization

Their challenge

In 2017 the WHO wanted to promote the World Blood Donor Day through a global campaign focusing on blood donation in emergencies.

How we helped

We designed multichannel campaign based on the claim Give Blood.Give Now. Give Often to create awareness on the need for each individual to donate blood (now) before emergencies happen. The campaign has been translated into 6 languages and adopted globally by both individuals and organizations.

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